The Swedish Association for Green Mobility was formely known as The Swedish Association of Green Motorists. It is a non-profit, non-governmental organisation that tries to pave the way for a mobility that is adjusted to the planetary boundaries, the scarce space of the cities, and the needs of the countryside. We work for a sustainable mobility for everyone, regardless place of residence and economic situation.
The Swedish Association for Green Mobility (Gröna Mobilister) provides consumer information about cars in particular and transport in general, with a focus on environment, climate and health. We also suggest and promote sustainable policy in these areas. In addition, we scrutinize car companies, fuel companies and other companies related to transport.
Among our recurring activites, we
- test alternative fuel cars, electric bikes and other vehicles, as well as mobility services.
- award Miljöbästa bil (The green car of the year in Sweden).
- arrange the yearly conference Mobilitet & Beteende (Mobility & Behaviour), to which we invite international keynote speakers.
- publish books, reports and articles. One of these books is called Mobilisten (The Mobilist). It offers insights and practical information about how to become a mobilist – a person who is mobile without owning a private car. Another book is called Turn the Pyramid Upside Down. It discusses mobility planning with people in focus rather than cars.
The Swedish Association for Green Mobility was founded in 1994 with support from the Swedish Society for Nature Conservation (Naturskyddsföreningen) and WWF in Sweden. We only accept private citizens as members, but form partnerships with other organisations and companies.
We Want to Know – transparency and consumer power
When we go to the grocery store, we check the information at the packages to see where the fish is caught or where the meat comes from. When we buy a refrigerator, we cannot avoid seeing the sticker telling us how much energy it consumes.
The Swedish Association for Green Mobility is campaigning to make sure we get similar consumer information about the sustainability of transportation fuels, cars and travel services. The Swedish Association for Green Mobility is also campaigning for more transparency when it comes to the origin of fossil energy and the sustainability of the production of cars, and in the extraction of its raw materials. These campaigns use the common watchword Vi Vill Veta (We Want to Know).
Our first victory was the introduction of compulsory eco-labels on fuel dispensers all across Sweden. the Swedish government has suggested compulsory eco-labels on cars with life-cycle perspective, in part as a result of the campaign by The Swedish Association for Green Mobility. The Swedish Energy Agency published an official report on the subject in 2022, and they will present a final proposal in fall 2025. Read more.
Mobility & Behaviour conferences
The Swedish Association for Green Mobility arranges conferences where we don’t speak about cars and fuels, but about sustainable mobility in a broader sense – and about the behaviour changes needed to achieve it. The conferences are aimed at a Swedish audience, but each time we invite an international keynote speaker. Read more.
Interviews
The Swedish Association for Green Mobility comes across a lot of dedicated people from around the globe in our work for sustainable mobility. We offer exclusive interviews with some of them. Read more.
