111 färre bilar på väg 111 – final report

This strategic analysis examines the challenges and outcomes of project 111 färre bilar på väg 111, which aimed to promote ride-sharing in Laröd, a suburb of Helsingborg, to reduce car dependency and traffic congestion on Route 111. In partnership with the startup Coride, the project sought to encourage residents to adopt ride-sharing through targeted outreach, including postcards and media campaigns.